Love Rush, Paris Hilton's 29th fragrance, will be available to purchase on Friday Nicholas Rice is a Senior News Editor, Weekends for PEOPLE Magazine. He began working with the brand as an Editorial ...

It’s a milestone moment for Paris Hilton’s fragrance partnership with Parlux. It’s been more than 20 years of collaboration with the beauty manufacturer and distributor on the Paris Hilton Fragrances ...

Nearly two decades after its inception, Paris Hilton’s fragrance empire is still growing. The brand is debuting its 29th fragrance on Friday, called Love Rush. Launching directly on the brand’s ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X Developed not only by Hilton but also with the help of her fiancé, Love Rush radiates romance, ...