Many companies have been led to believe that conversion attribution is merely a nice-to-have data set that only affects the marketing department. There’s no reason the C-suite should even look at ...

As an organization, you want to understand if you’re making the right marketing investments. Smart enterprises follow a data-driven approach Do you remember what exactly convinced you to catch Black ...

With all of today's technological advancements in accurate conversion tracking, how are you tackling the question of how to assign credit based on the multiple influences on your conversion activity?

Certainly no Medicare provision of the Affordable Care Act (ACA) has generated more interest among health care providers, policy analysts, and consultants than the Medicare Shared Savings Program ...

Marketers understand the importance of attribution, but remain unclear where to start. Whenever a major platform outage occurs, such as the six hour Facebook and Instagram blackout in early October, ...

Many data-driven companies are assessing the performance of their digital channels holistically with marketing attribution tools and software. These tools can be extremely handy when it comes to ...

Marketing measurement is having a moment. Let me clarify: Accountability has always been important for marketers, but lately there's been renewed interest—and investment—in piecing together the ...

At the 2018 Radio Show, attribution was one topic that had attendees talking. While top executives like iHeart’s Bob Pittman, Entercom’s David Field, and Traug Keller of ESPN elaborated the importance ...