Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

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ASMR has gained popularity over the past years for its potential effects on mood, cognition, and brain activity (Image: Canva) ASMR uses gentle sounds and movements to help people relax and reduce ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...