News

Instagram Wants Gen Z. What Does Gen Z Want From Instagram?
She summed up a paradox for the photo-sharing app: Gen Z enthusiastically uses Instagram for a host of purposes, just not for ...
How Gen Z Is Transforming the Wedding Industry
Many young couples, comfortable with A.I. and social media, are blazing their own paths to the altar. But there’s one area ...
Search Engine Land2mon
Social search is Gen Z’s Google: Are you visible where it matters?
Search Engine Land » SEO » Social search is Gen Z’s Google ... social media from engagement-driven spaces into full-fledged search destinations. TikTok, Instagram, and Reddit now shape ...
Food19d
How can brands and retailers ‘co-author’ their advertising with Gen Z?
Versed in TikTok, Youtube and Instagram, Gen Z’s radar for ingenuine communications ... platform), micro-influencer partnerships and engagement-driven campaigns “to generate buzz and social ...