Discover how Geico's innovative ads drive consumer savings and market growth with humor and strategy, making it a top U.S.

BOSTON (March 4, 2025) - Liberty Mutual Insurance, the sixth-largest personal insurance provider in the US, will market and sell all of its personal lines products solely under the Liberty Mutual ...

Image by Gerd Altmann from Pixaby. Marketing for Relevance, Resilience & Revenue in a Hard Year for Hospitals As 2026 unfolds ...

French insurance company Axa was among the biggest winners at the 2025 Cannes Lions International Festival of Creativity. The insurer won a total of 13 awards across a host of categories, including a ...

The following is a guest piece by Zerlina Jackson and Evan Finkelstein of New York Life. Opinions are the author’s own. Providing trusted and in-depth information for customers has always been a top ...

Learn effective strategies to sell life insurance online, generate quality leads, and increase sales. Optimize your website ...

Since the passage of the One Big Beautiful Bill Act, I’ve been watching how estate planners, tax advisors, investment advisors and life insurance agents are adapting their messaging in response to ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Life insurance is commonly purchased to protect against the loss of future earnings if someone unexpectedly passes away. The most familiar type of policy for this purpose is term life insurance, which ...