YouTube is making a move into interactive programming and has tapped a longtime content executive to lead the push. Ben Relles, who has served as head of unscripted since 2015, will transition into a ...

You might have heard about interactive videos, or even viewed one yourself. A lot of people are calling them the next big thing in video marketing – and we agree. Interactive video ads drive a 47 ...

YouTube is getting on the interactive narrative bandwagon. Bloomberg reports that Google's video service is launching a new business unit to create original programming and live specials that will ...

In a push to attract more brands to its YouTube video site, Google LLC is launching new ad formats that will let users engage interactive content and even make purchases without leaving the platform.