The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. Effective SEO copywriting requires not only a deep knowledge of ...

Traditionally, organizational structure has always been in the form of a hierarchy. Such a structure focuses on leading the masses as the way to run an organization. There is a chain of command, ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. If one looks deeply at the world of “fake news” one finds that much of ...

[The second in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content.] Blogs. Articles. Alerts. Releases. Content marketing. Thought leadership.

User-Created Clip August 9, 2013 2013-08-08T23:55:47-04:00https://images.c-span.org/Files/203/20130808235629002_hd.jpgRoll Call's editor discusses value of the ...

IMGCAP(1)]There is no question that the most profitable firms (defined as high per partner income) in our profession have figured out that leverage and a well managed pyramid is one of the key ...