Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion.

People's wanting and liking reactions reflect not only high-level beliefs, but also the operation of rudimentary biopsychological processes. Previous studies suggest that the following wanting and ...

Dan Ariely is not your average economist. A professor at the Massachusetts Institute of Technology (MIT), Ariely is a populariser of behavioural economics - a field attempting to explain people’s ...

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives. From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered ...