One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

Certainly, the Jaguar Type 00 eschews its past design glories. It’s a bold, dramatic design statement, being both stunning and provocative. Its plain, brutalist slab sides look heavy ...

Part of that rebrand is a new car, one that is almost as controversial as Jaguar's ad. That car, the Jaguar Type 00, has now been spotted testing on the road in Spain. It's not any less polarizing ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

Set against the grey Paris skies, the all-electric Jaguar Type 00 looked as unreal on the road as in the promotional material ...