Adrian Mardell, the 64-year-old CEO of Jaguar Land Rover, is stepping down from his post just three years after taking on the ...

THE JAGUAR Land Rover boss behind the iconic car brand’s “woke” rebrand is set to quit. Adrian Mardell, 64, who faced heavy backlash over the “Barbie” pink marketing ...

Jaguar's new EV is as avant-garde as its controversial rebranding and ad campaign. But all that hate may be misplaced. Jaguar has gone through a huge, refining its logo and changing its branding.

"This isn't an ad, it's Jaguar's funeral." The backlash only continued after Jaguar released images of the first concept car under the manufacturer's new identity, the Type 00.

The boss of Jaguar Land Rover (JLR) is to retire just months after presiding over a widely derided “woke” rebrand of the carmaker.

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

It’s not often one hears Jaguar and Bud Light in the same sentence. But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...

Jaguar's new ad "Jaguar at Play" showcases its high-performance models XFR, XJL Supersport, and XKR-S, highlighting agility and exhilaration behind the wheel.

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom ...

The ad’s reception has been pretty controversial. Some have praised Jaguar for taking a chance and attempting to set itself apart in a premium EV world, while others think the company should ...