Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

The tantrums thrown across social media over the past few weeks in reaction to Jaguar’s redesign have once again revealed a fundamental contradiction underlying contemporary branding. According ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...