The Jaguar rebrand has remained controversial since the bubble gum pink Jaguar Type 00 was revealed alongside a cringeworthy new logo and advertisement campaign. The luxury sports brand has decided to ...

More than a year after Jaguar unveiled the radical Type 00 concept, the promised electric revolution still has not taken its final form, at least not in dealer showrooms. In fact, the situation is ...

After Jaguar launched a disastrous complete rebranding campaign last year, it has finally dumped the ad agency behind it. We’re honestly surprised this didn’t happen sooner after the storied British ...

Jaguar, a 102-year old British car company, has just revealed a new concept car. Nothing unusual there: car companies make eccentric models to preview their future metal all the time. But what ...

Jaguar wants to make new customers feel like they're involved in the manufacturing process. That's why the British automaker will put out podcasts with some of its key team members. It’s safe to say ...

Jaguar's rebranding efforts has been met with a lot of resistance. Business success requires adapting to the times. This adaptation spans a range of elements—how services are delivered, leadership ...

Jaguar is readying its much-needed reinvention, and if you thought the British automaker would play things safe, you might want to sit down before looking at the new Jaguar Type 00 concept. Unveiled ...