Take this spot from the University of Wyoming, which celebrates quarterback Josh Allen and his MVP win while encouraging students to enroll with the Cowboys. The ad will be regional rather than national, airing in Wyoming, neighboring states and select markets across the country during Fox’s broadcast of the big game.

University of Wyoming alumnus Josh Allen just missed out on making the Super Bowl this year, but some viewers of Sunday’s big football game will still get a glimpse of UW’s role in the superstar’s incredible success story.

The University of Wyoming has expended $2 million for a 30-second ad during the Super Bowl celebrating Buffalo Bills' quarterback Josh Allen and