Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

Gen Z seems to be the new trendsetter among ... Brands' (YUM) Kentucky Fried Chicken (KFC) quietly developed a new strategy ...

Recently, Gen Z has given the lying-around-in-bed kind of laziness a name: “bed-rotting.” The trend has hundreds of millions of views on TikTok. Gen Z claims that bed rot helps if you feel ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

dives into the strategy behind iconic brands like Taco Bell, KFC, and Pizza Hut ... Cinnabon and Carvel are Having a Baby to Target Gen Z and Millennials We unpack how Yum! Brands stays on ...

Chicken chains, including Raising Cane’s, Wingstop, Chick-fil-A, Zaxby’s, Bojangles and Popeyes, saw consumer spending increase in 2024 while KFC saw consumer spending ... both brands heavily over ...