User behavior study into how people use ChatGPT to find local services contradicts many common assumptions about AI ...

Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility. Today, SEO is a much wider discipline than in the ...

Spatial keyword query processing is an interdisciplinary research field that integrates geospatial computations with textual information retrieval. This area focuses on developing and optimising ...

In marketing you must jump at your opportunities, sometimes requiring a flying leap. In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from ...

Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand name.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Set yourself up for keyword success (and profit) by understanding the impact of auction price, customer journey factors, and volume/value potential. The choice to actively target a keyword versus ...

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...