L’Oréal is giving the hair dryer a long-overdue makeover. “Over the last 100 years, since the first invention of the hair dryer, people have been drying their hair in the same way,” says Guive Balooch ...
We can always count on CES to bring us wild TVs and AI robots. But we can always appreciate something a little more practical, like a hair dryer that’s better at doing what it’s supposed to. L’Oréal ...
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L'Oréal's new hair straightener + multi styler uses light instead of extreme heat — and it works 3X faster
L'Oréal revealed two light-based beauty devices at CES 2026 that promise to transform haircare and skincare. The Light Straight + Multi-styler uses infrared technology to straighten hair at lower ...
Growing old is a costly business — at least when it comes to covering gray hair. Considering the fact I get a root touch-up at the salon every month for around $200 a pop (instead of every two months ...
I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness/fitness myths. In my free time I enjoy ...
Even if you don’t give into beauty trends, you probably own this invaluable beauty tool: the hair dryer. Historically, they’ve been large and loud. Now, however, a new generation of hair dryers are ...
It’s estimated that by 2030, 40% of the world’s population will have curly hair. In recognition, researchers — led by experts at L’Oréal — are working to unravel the unique properties of curly hair, ...
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