Better than the original.

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.

This isn't the first time Lay's has tapped Costco for an international flavor debut. Back in 2024, the brand brought its Honey Butter chips —a longtime favorite in South Korea—to warehouse shelves ...

Lay's Do Us a Flavor contest is back after a 7 year nap, and it just crowned a winner that hits nostalgia right in the feels: Bacon Grilled Cheese. That's right, folks; three magical words that make ...

The flavors are set to hit retail stores starting July 30. Attention, snack lovers: Lay’s is about to release eight new potato chip flavors—the most the brand has ever released at one time. In an ...

NBCUniversal will spin off, international soccer fans bolster American pride, introducing the World’s Most Influential CMOs.

We are so excited to tell our grandchildren that we were part of this landmark moment in democratic/potato chip history. After counting the votes of millions of consumers, Lay’s revealed the winner of ...

Some people think they've got the next big idea that will change the world forever. Others among us keep their dreams a bit more humble. And this contest from Lay's is firmly for the latter. On ...