There is a common belief that Gen Z audiences come to theatres only when there is a hype during film promotions.
Variety’s Entertainment Marketing Summit returns April 24, providing an opportunity for studio heads, stakeholders and marketing officers to discuss their work — and wider industry trends — during a ...
The infamous DC superhero film, Green Lantern, remains a big stain on the otherwise celebrated career of acclaimed actor Ryan Reynolds, who has openly mocked it without apology for many years. However ...