Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.

Macworld Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple unveils a new logo and soundmark for its TV service after dropping the “Plus,” signaling a broader rebranding effort.

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know as Billie Eilish's brother and frequent collaborator. "The things that I ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic year, the university announced Tuesday. Image courtesy of Texas Tech ...