To gain die-hard customers, activate marketing channels that encourage emotional connections with your brand.

Club Wingstop’s exclusive perks and experiences could help improve guest frequency and same-store sales growth.

Optimize your household budget this quarter with an in-depth analysis of the rewards platforms that deliver a genuine return on investment in the shifting American retail market.

Wingstop (NASDAQ: WING) is bringing bold flavor and unmatched energy together with the launch of Club Wingstop, a next-level ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

Google Wallet is getting new features, including contextual loyalty enrolment for airlines, digital receipts, improved Nearby Passes, and more.

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores ...

Most ethical principles are pretty unambiguously good. Honesty, fairness, compassion—sure they have their downsides (being “honest to a fault”), but that’s more a by-product of something good than it ...

These quotes about loyalty will help you understand the true meaning of commitment Get Reader’s Digest‘s Read Up newsletter for more quotes, holiday tips, fun facts, humor, cleaning, travel and tech ...