Just like buying a new iPhone through Apple's online store, you now select each spec of your new Mac device when purchasing ...

Apple made an important change to the way customers buy a Mac, and users appreciate it.

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, ...

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, ...

Apple has quietly updated the way that users buy and configure Macs on the online Apple Store, giving customers a process that's closer to buying an iPhone or iPad.

Apple is taking a partial page from bulk OEM system builders and boutique PC outfits by now offering a similar part-by-part configuration process for its Mac systems.

Apple has overhauled its online store for Macs. This "a la carte" shift, combined with dwindling stock, suggests M5 Pro and M5 Max MacBook Pros are imminent.

Apple Store online and the app launched in the Kingdom of Saudi Arabia. They introduce support directly from Apple in Arabic for the first time. Apple expanded its retail presence to Saudi Arabia with ...