This program is designed to minimize product failure by refining offerings and launching menu innovations based on customer feedback. To avoid operational disruptions as the new items are introduced, ...

If you’ve ever skipped the Starbucks line in favor of a lightning-fast mobile order pick-up, brace yourself for a big change.

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

According to the Starbucks website, there are 96 Pick Up shops, and all of them are shuttering their windows in the 2026 ...

The coffee chain will phase out 80–90 mobile-only pickup‑only stores to return to a warmer, community-focused café model ...

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.

This is the second major price change for Starbucks in the last year. In late 2024, the company stopped charging extra for non-dairy milks, like oat and soy. That policy remains in place.

The C.E.O., Brian Niccol, said the coffee chain’s turnaround was in progress, and sales in China increased for first time in more than a year.