Your go-to-market (GTM) strategy is not just a checklist but a philosophy that defines how you communicate, build, engage and ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Adoption of generative AI is in the nascent stages. Sales and ...

Discover what market strategists do, their roles in financial markets, and the types of analyses they use to forecast asset movements, including sentiment and technical analysis.

Marketing investigates what potential customers need and develops products and services to satisfy those needs. Marketing strategies put this concept into effect for specific companies and target ...