Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry. This technique probes deeper into consumer reactions, emotions and preferences by accessing more of their ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Opinions expressed by Entrepreneur contributors are their own. Like all science, research began as an entirely manual process. Responses to surveys were gathered in person or by mail in the 1940s, and ...

The research is clear on this one thing — and I've used it to take my business from $60M to nearly $120M in 5 years.

To drive leads and build business, the content you create and distribute through multiple channels must attract and help convert targeted prospects and customers at the point of engagement. This is ...

Adapt Your Digital Marketing Strategy to Post-Pandemic Consumer Behaviors Not long ago, from Monday to Friday, many consumers went to offices where they completed “work life” activities. Then they ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

This study examines, analyses, and predicts the evolution of missile technologies, markets, and outlays (expenditures) over the next 8 years: 2025-2033. It also examines the major missile system ...