The appeal and success of the Marlboro Man cigarette ad campaigns spanned decades. Philip Morris understood that The West as a cultural backdrop, held great appeal to Americans. By tapping into the ...

Come to where the flavor is. A storied stretch of Wyoming land where the Marlboro Man — yes, the cigarette brand — once rode across America’s collective imagination in advertising campaigns has hit ...

Pitchfork Ranch, the nearly 100,000-acre Wyoming spread immortalized in the Marlboro Man campaigns, has hit the market for $52.8 million. Come to where the flavor is. A storied stretch of Wyoming land ...