Mattel has been an industry leader in dolls and other toys (and not just ones for kids) for years, and a recent development promises to bring even more future favorite playthings into the world. The ...

The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro. By Etan Vlessing Canada Bureau Chief Stock in Mattel has risen sharply after the toymaker said ...

Mattel's new license to sell Disney Princess toys fills a big revenue void it lost to Hasbro in 2015. That year, Disney Princess generated 8% of Mattel's total sales. The new agreement confirms that ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow ...

The agreement extends Mattel’s global licensing rights to develop lines for Toy Story across Action Figures, Vehicles, Radio Control, Games and Plush. Mattel has announced that it has renewed a ...

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the licensing deal ...

Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines, to ...

Jan. 26 (UPI) --After losing its Disney princess lineup in 2016, Mattel has won back the license to make Disney princess toys, including Anna and Elsa, popular Frozen dolls. In 2016, Mattel lost the ...

Mattel CEO Ynon Kreiz says today’s acquisition of rights to make dolls and toys stemming from Disney‘s princess and Frozen will arm the company with more recognizable properties in a crowded ...

Disney Princess and Frozen toys are a lucrative business line for The Walt Disney Co (NYSE:DIS) and also for whomever lands the licensing rights to the popular brands. Here’s how those rights changing ...

Mattel brands lost their luster a few years back, but the Barbie movie is reigniting them. Hasbro's brands are less iconic, but smart strategies are driving engagement. Both of these companies are ...