Mountain Equipment Co. CEO Eric Claus was heading down a highway during a visit to Toronto last week when he pointed to the roadside. “There’s the MEC store,” he said. Another member of the retailer’s ...
The consultancy began working on the project in January this year, and has created a new identity and brand guidelines to be used across all touch points including MEC’s website, stationery, signage ...
Simple, bold, and urban are just a few of the associations Mountain Equipment Co-op wants customers to think of when seeing the company’s redesigned logo. The Vancouver-founded outdoor recreational ...
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