Attribution in paid media has long been the unsung hero of digital marketing, quietly driving decisions that can make or break a campaign’s success. Yet, as the digital ecosystem becomes increasingly ...

When the economic picture looks less than rosy, ensuring every dollar you invest gives the highest ROI is vital. Marketing is one area that can be a money pit if you aren’t pulling the right levers, ...

Just in time for the 2018 Radio Show in Orlando: Here’s the arrival of “an AI-powered media attribution application that tracks the efficacy of advertising in broadcast radio and television.” The ...

Marketers understand the importance of attribution, but remain unclear where to start. Whenever a major platform outage occurs, such as the six hour Facebook and Instagram blackout in early October, ...

Brands were researching “media attribution” this week — a hot topic for growth marketers, according to Bombora Company Surge. It’s the process of identifying a set of user actions that contribute to a ...

It is not an uncommon trend these days within digital marketing and media circles to come across an on-going debate between clients and agencies on the weight to be given to different media channels ...

The Business Research Company's Artificial Intelligence (AI)-Driven Retail Media Attribution – Market Size, Trends, And Global Forecast 2025-2034 Get 30% Off All Global Market Reports With Code ...

Digital media has always had great attribution – great last-click attribution, that is. Despite lots of time, effort and money spent convincing marketers to embrace multitouch attribution (MTA), the ...

In November, Facebook announced a new tool for marketers: the ability to track conversions after members of the social media network… In November, Facebook announced a new tool for marketers: the ...

Many advertisers would prefer to use TV if they had a better way to measure outcomes. And while advertisers will spend nearly $200 billion on the medium this year, digital’s ostensible superior ...