In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to help you find more content and shops directly within the app. Alongside this rollout,

As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to meet a familiar marketing problem: the infamous ad fatigue. Can Meta monetise WhatsApp without tiring out its two billion users?

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.