Microsoft finally copped to incorporating ads into its buzzy AI Bing Chat this week, though the company's announcement offered little clarity. Reading time 4 minutes With the AI-arms race in full ...

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search ...

Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising, but it is unclear whether he will transition to a new role within or outside the company. Over the ...

Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer ...

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

The experience of finding answers on the new Bing Chat powered by AI will now include ads. Microsoft says ads will be variable in nature, so different users could see different types of ads. The ...

A few months ago we reported how it was nearly impossible for a trained SEM to spot the ad label on these Microsoft Advertising search ads on Bing Search. Well, now, Bing is testing not showing an ad ...

Microsoft is introducing a new ads for chat API solution that enables publishers, apps and service providers to pick the ad formats they believe best support their native chat experiences. The tool ...

Microsoft Corp. has confirmed recent reports that it’s planning to monetize Bing Chat with embedded ads. Yusuf Mehdi, the corporate vice president of Microsoft’s modern life, search and devices group, ...

With its AI reinvention, Microsoft’s Bing has reached new heights in popularity and users. Now Microsoft is preparing to try to drive more traffic to publishers, as well as further monetize the ...

BingAds.com will become MicrosoftAdvertising.com, while its partner programme will become the Microsoft Advertising Partner Program. Bing Ads has announced it will change its name from Bing Ads to ...

Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a line of advertising services it will launch in ...