The exchange4media Group hosted the 9 th edition of Indian Content & Marketing Awards (ICMA) at a star-studded ceremony in Mumbai on December 18. At the dazzling awards night, Mindshare was named as ...

Business owners often talk about market share with great reverence, treating it as the “holy grail” in measuring the success of an enterprise. Acquiring more market share keeps them pushing forward, ...

In 2020, when we launched our events platform at my organization, Goldcast, multiple competitors already had $50M in funding, and everyone said we were “too late.” Rather than compete for the same ...

As head of Life+ and Mobile at Mindshare North America, Malmad helps brands understand the opportunity that wearable ...

Mindshare is also leaning into GroupM technology, including mPlatform, to become more data-driven, Gerhart said. In addition to performance marketing, Mindshare has been honing its expertise in ...

Back in 1997 some local business leaders launched MindShare, an invite-only organization for promising local tech CEOs. In the 20 years since, 20 hand-picked classes of CEOs have come together over ...

Mindshare on Tuesday revealed its new brand positioning, “good growth,” which promotes diversified, sustainable investments that are good for business and for the world. With this new positioning, ...

There’s no question that bear markets are the best time for founders to tuck their heads down and build. Right now, Web3 leaders have a unique opportunity to create something truly revolutionary—not ...

As hospitals and healthcare systems consider purchasing options, Epic and Cerner continue to lead the pack in EHR mindshare in 2016, according to a new report from research firm peer60. peer60’s ...

Producer David Lang has been promoted to president of MindShare Entertainment in a move the media agency said signals the growing role that branded entertainment and other forms of intellectual ...