Attribution, the process of figuring out if people are actually seeing your ads, is a key driver to success in mobile advertising. While web-based cookies allow marketers to track performance on ...

But when Apple first introduced its SKAdNetwork API in 2018, only a handful of industry insiders paid attention. At the time, the low-key rollout of a privacy-focused test API that would allow ad ...

AppsFlyer said Tuesday it closed a $210 million Series D round, bringing the app measurement firm’s total funding to more than $293 million since 2014. The company had previously raised a $56 million ...

Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $20 million in a Series B round of funding led by Fidelity Growth Partners Europe. AppsFlyer’s existing investors, ...

VILNIUS, Lithuania--(BUSINESS WIRE)--Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for ...

App developers using Tapjoy's analytics dashboard are already able to drive actionable analysis of the downstream results of their Tapjoy user acquisition campaigns, and now by virtue of the ...

To date, RetailMeNot has conducted attribution studies with more than 10 large national retailers and restaurants, resulting in average campaign returns on advertising spend equaling approximately 10 ...

Advertisers should be able to measure the effectiveness of their mobile advertising campaigns and easily compare the performance of different vendors and tactics. But that's not the case -- and ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

AppsFlyer, one of the leading mobile attribution analytics platforms, has experienced record growth the past year. The boost to the bottom has been helped by a 5X increase in monthly mobile app ...

For as advanced and complex as AI is, there’s one aspect that’s simple: Without enormous amounts of quality data, AI is useless. But where do you get this data? And how do you know if you are using it ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In its purest form, advertising — and specifically mobile advertising and reengagement — ...