The proliferation of internet-enabled mobile devices like smartphones and tablets has brought about a paradigm shift within marketing and advertising. With good reason, brands are increasingly looking ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

One more piece of the overall standardization puzzle has been found. It’s the mobile industry’s commitment to marketers and advertisers to create a transparent and consistent business environment for ...

To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released “Mobile Web ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...

After ten years of over-hype, Eric Schmidt says, the mobile web is about to take off--and so is mobile web advertising. "It's the recreation of the Internet, it's the recreation of the PC (personal ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

More than 75% of people around the world use a smartphone, so it’s no wonder that website designers have grown increasingly concerned with mobile optimization in recent years. Mobile web design is ...