College football has become a billion-dollar industry, and four programs—Ohio State, Texas, Texas A&M, and Michigan—now boast valuations exceeding $1 billion. Ohio State leads the pack with a ...

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More bites at the apple gives more college football programs more opportunities to show the world at large what they got. One ...

But behind the team logos and fan tribalism ... The analysis found that Boise State would be the 69th most valuable college football program, with a price tag of $91 million.

Texas is no longer the most valuable college football program in the country. In fact, that title now belongs to a team playing for another title, the College Football Playoff Championship on ...

The second of several SEC teams ... football coach Mike Elko appears to be the right man in charge to keep it going. The word: The Longhorns have one of the most recognizable brands in college ...

The top 100 franchises are based on Sportico’s most recent valuations for NFL, NBA, MLB, NHL, F1 and global soccer. No MLS, NWSL or WNBA teams made the cut. You can find breakdowns of each of ...

The Pats are the second-most-valuable team, worth $5 billion after ... followed by the Washington Football Team with $4.2 billion—both saw a 20% increase from last year. Los Angeles Rams Michael ...