Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

Multichannel attribution has become an integral aspect of marketing strategies in today’s digital world. As organizations strive to optimize their marketing efforts, understanding the role of ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hemal Somaiya ...

Coronavirus is causing large and small businesses to drastically cut marketing budgets. In Forrester’s self-described “most optimistic scenario,” the analysts project a 28% drop in U.S. marketing ...

Stahlberg and Maila open with the premise that their book (a collection of essays about changing marketing ecosystems) should provide ‘actionable insight’. However, the book is broken down into three ...