Most people buy them to rep their favorite player/team, and some people buy a lot more than others. If you’ve been a fan of a ...

Equihua and the NFL are teaming up for a bold new collection that turns game-day gear into generational heirlooms. “Heirlooms for the Devoted,” the luxury brand’s first NFL collection launches this ...

The Nike NFL Rivalries Air Max collection features 8 teams, including the AFC East and NFC West. The collection features Air Max 90 shoes, fleece hoodies, jackets and more. New swag from Nike just ...

The NFL’s top-selling jerseys of the 2025 season highlight which players are capturing the most attention, excitement, and ...

The NFL’s Salute to Service collection is now available for all 32 NFL teams from Fanatics. Fans can shop for special edition hats, jerseys, hoodies, T-shirts and more items that show support for the ...

As the 2026 playoffs kick into high gear, the NFL has officially released the merchandise data for the 2025 regular season, revealing where fan loyalties lie. The Patrick Mahomes era of sales ...

Lululemon has released an officially licensed NFL collection for fans to support their teams. The collection combines lululemon's athleisure styles with NFL team branding. Most items are available for ...