Mattel honors tennis legend Serena Williams with a new Barbie Signature doll featuring her 2005 Australian Open look.

Mattel is betting on an indoor water park with Barbie slides and Hot Wheels towers as tariffs squeeze toy profits.

For more than six decades, Barbie has empowered generations to dream big and believe they can be anything, bringing stories to life with innovative product and inspiring content that encourages ...

Atari and Digital Eclipse have partnered up with Mattel to release Barbie Rewind, a new retro game collection of multiple classic Barbie video games. Like a lot of classic game collections, you'll be ...

Mattel announced today that Barbie is kicking off a year-long celebration to mark the 25th anniversary of Barbie in the Nutcracker — the special that launched the brand’s animated legacy and became a ...

Joanna Gaines has partnered with Target to release a new Barbie Hearth & Hand Townhouse Playset. The three-story playset features five play areas and includes over 40 accessories. A companion Joanna ...