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The North Dakota logo project was unwieldy, requiring an umbrella logo design that would unify 57 state brands, Holt said. “It’s a special skill set,” she said. “They have incredible ...

The Commerce Department wanted a state icon to complement North Dakota’s “Be Legendary” motto. It hired The Good Kids, a design studio in Bismarck, for about $23,000 to create the icon.

A North Dakota lawmaker is introducing legislation to seek a new state logo — citing what he says is wide dissatisfaction with the new brand. Rep. Marvin Nelson, D-Rolla — the Democratic-NPL ...