You may be familiar with the viral hair care brand, Olaplex, that started appearing all over social media just a few years ago — and has continued to do so since. The brand gained popularity for its ...

At a molecular level, Olaplex products support the bonds that hold hair strands together, making it one of the top hair care recommendations for restoring the follicle. Even after intense bleaching or ...

WTF is Olaplex and why do we need it? Imagine if you could prevent your hair from breaking and repair damaged strands by linking the bonds back together again? Well the Holy Grail has happened. It's ...

In my lifetime of bad decisions, over-bleaching my hair is close to the top. My hair is fine and frizzy with an unpredictable wave pattern to begin with, and my addiction to being blonde has resulted ...

If you’re dealing with split ends, dry strands or generally damaged hair, we recommend picking up a bottle of Olaplex’s No. 3 Hair Perfector, which happens to be on sale right now. The best-selling ...

Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more If your hair has fallen victim to ...

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here. If there's a hair care brand that's one of the most coveted around, it's Olaplex. There’s a ...

I had a startling realization earlier this year while standing at my bathroom vanity. I’d just washed my hair using a bond-repairing shampoo and conditioner duo, followed by a bond-repairing hair ...

In the hair care product world, Olaplex's No. 3 Hair Perfector holds cult status for its ability to repair damaged strands. That's because it works on the actual bonds of your hair, filling in spots ...

Forbes contributors publish independent expert analyses and insights. Lela is a London-based writer and editor who covers food and drink. When Olaplex launched back in 2014, its hair-repairing ...

While there are countless brands promising to transform your dry hair into luscious locks, there is one that stands out from the rest and it’s Olaplex. If you’re yet to be acquainted with it (where ...