A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

The work was created by the independent Spanish agency Burns.

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

In an exclusive interview, P&G’s European brand director Alejandro Guerra and Burns managing director Carla Alexander explain ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...