As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

Artificial intelligence (AI) must become about "us," not about "I" -- how to make the world better. How to ensure privacy. Shifting from "us" to "I" requires a multifaceted approach for the collective ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...