Mattel and OpenAI Announce Strategic Collaboration Jun. 12, 2025 9:05 AM ET Mattel, Inc. (MAT) Mattel’s first product powered by OpenAI’s technology is expected to be announced later this year ...

Mattel has partnered with OpenAI to create AI-powered toys and games, ... The first product from this collaboration is expected to be announced later in 2025.

Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s ...

Barbie maker Mattel teams up with OpenAI to create new products. QUEENIE WONG, ... A person familiar with the collaboration said it will be for people at least 13 years old.

Mattel, the toy maker behind Barbie and Hot Wheels, said it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age-appropriate play experiences.” ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of the year. In a new collaboration announced this week, Mattel confirmed ...

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...

“As a central part of this collaboration, Mattel and OpenAI will emphasize safety, privacy, and security in the products and experiences that come to market,” Mattel said in a statement.

Discover insights from Mattel's Q2 2025 earnings call, featuring growth in vehicles, margin expansion, AI innovation, and revised guidance amid global ...