The Harris-Walz campaign has sold nearly $1 million worth of now sold out camo hats branded orange with “Harris Walz” in the day since they were released, the campaign confirmed to The Hill.

A $40 camouflage baseball hat baring HARRIS WALZ in orange, boldfaced print sold out in 30 minutes last week. As of Thursday, sales reportedly totaled nearly $2 million including pre-order sales.

The new cap features a Realtree camo design and the words “Harris Walz” in garishly bright orange. The hat, $40, went viral and sold out nearly immediately.

The Midwestern-inspired camo cap The camouflage baseball cap with bold orange lettering of the Harris, Walz ticket broke the internet on Tuesday when Walz posted a picture wearing the cap.

‘For all the midwest princesses out there’: Walz-Harris fans obsess over camo hat merch ‘The branding coming out of this campaign is top tier,’ reads one X comment Myriam Page ...

For Kjerstin Haugsby, a 33-year-old architecture student and mother of two in Minneapolis, the charm of the hat lies within its Midwestern sensibility, which she sees as a metaphor for what Walz ...

Chicago may not feel like a space for camo and blaze-orange hats, but it isn’t about the venue. It’s about the major speaker taking the stage during the third night of the DNC: Minnesota ...

( The Hill) — The Harris-Walz campaign has sold nearly $1 million worth of now sold-out camo hats branded orange with “Harris Walz” in the day since they were released, the campaign confirmed.

The Harris-Walz campaign has sold nearly $1 million worth of now sold out camo hats branded orange with “Harris Walz” in the day since they were released, the campaign confirmed to The Hill.