For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Have you received a call, email, or direct mail about a specific promotion? These are forms of outbound lead generation where businesses initiate the conversation with their target audience. Many ...

Today, the importance of a good marketing strategy is undeniable if you want to grow your business. However, figuring out which one works best can be quite challenging. Based on our experience ...

December 18, 2025) - Prospect Labs, an outbound growth agency, is reshaping how companies think about outbound marketing. By blending artificial intelligence, automation, and data intelligence, the ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

For 22 years, I was the principal salesperson for the agency I founded. I focused primarily on building a sales pipeline via inbound marketing, as I personally despised outbound sales. Three years ago ...

Today, we’re pondering many important questions: These answers are critical to my and my agency clients’ success. I set out to reboot an inbound vs. outbound marketing study I partnered with Moz on in ...