Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...

Lesson 1 of running a PPC campaign: track your conversions. A simple rule that we all try to stick to. But sometimes we can’t. Not all campaigns work so easily. It may be that conversions are too few ...

Using Web Analytics for PPC Optimization Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re spending all your time in the ...

Thomas Edison said that genius is 1% inspiration and 99% perspiration. As we begin a new decade in search, we face a parallel truism: great search marketing is 1% about getting the click and 99% about ...

If you focus on filtering audiences when that isn’t the solution, you will strangle your marketing funnel and the account will suffer a slow, painful death. Here's how to avoid that. In these words ...

Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s search marketer answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out ...

Whether you’ve spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular marketing channel, PPC has several ...