The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the ...
Pepsi’s New Soda Is an ‘Iconic’ First for the Brand originally appeared on Parade. PepsiCo is introducing a brand-new type of soda this year in two "bold, iconic" flavors. Mere months after PepsiCo ...
Tasting Table on MSN
A Pepsi Marketing Campaign Worth Half A Billion Dollars Included A Supersonic Collab
Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...
As younger drinkers shun traditional soda brands for gut-friendly alternatives, PepsiCo is hoping to lure them back with its iconic cola flavor.Related video above: Costco shifts from Pepsi to ...
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