Pepsi is pouring it on in Coke’s house — injecting some fizz into its biggest rivalry during the buildup to the Super Bowl. While the visitors had called for a “cola truce” on social media with the ...

In 1996, Pepsi ran an ad encouraging customers to collect “Pepsi Points,” the company’s new form of loyalty rewards. The ad featured a young man who was able to use his points for rewards like ...

You can tell Pepsi-Cola's creative team had a lot of fun with their Super Bowl budget this year. Summoning not one, but five hip-hop legends, Pepsi has once again forgone an in-game ad, pouring spend ...

Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl and Coca-Cola's iconic polar bear to do so. With Super Bowl 60 between the ...

Insiders rated the ads differently, of course. At Northwestern University’s Kellogg School Super Bowl Advertising Review, Google Gemini took home the top spot with “New Home,” an emotional ad that ...

Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...

Some marketers still weigh and measure the value they get out of running Super Bowl commercials, but not PepsiCo. The CPG giant is doubling down this year, running the most brands it ever has during ...

The Super Bowl: Come for the game, stay for the ads. Yes, Super Bowl 60 had more than its fair share of memorable commercials that helped fill the time between plays, as the Seattle Seahawks toppled ...

NEW YORK -- Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial ...