Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...

Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max. In May 2025, it announced the next step: AI Max. The ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and how to approach it strategically. Some advertisers swear by it, while others ...

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more. Google ...

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads. Google ...