Pepsi has tapped Taika Waititi to direct — and appear in — its 2026 Super Bowl commercial. The Oscar-winning filmmaker tells PEOPLE exclusively that he “jumped at the chance” to work on another Big ...

Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...

Add Yahoo as a preferred source to see more of our stories on Google. CHICOPEE, Mass. (WWLP) – Pepsi has unveiled its Super Bowl LX campaign, “The Choice,” featuring a polar bear who chooses Pepsi ...

The Super Bowl had a plethora of memorable commercials, but one of the most memorable was a little Pepsi commercial that responded to a classic Coca-Cola icon. Almost every Christmas, Coca-Cola will ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business. In a new ad slated to air during Super Bowl LX ...

The MarketWatch News Department was not involved in the creation of this content. "The Choice," directed by Academy Award(R) --winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi ...

Millennials now account for nearly 30% of U.S. retail spending, and they want reminders of their childhood and teens.

THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic polar bear the Pepsi Challenge, letting a CGI bear have a blind taste test between Pepsi and Coke’s zero-sugar options.