Top 10s explores 10 famous logos—and what they used to look like, revealing the evolution and transformations of iconic brand symbols over time. Liberalism’s enemies are having second thoughts ...

Cream of Wheat Cream of Wheat has one of the most well-known logos in the breakfast aisle, but the image of the smiling chef has a darker history than you might think. When the cold cereal ...

A logo can incorporate hidden meanings, secret symbols, or a reference to the company's history. Peugeot, one of the oldest car brands in the world, was the first automobile builder to use a logo.

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

Repeating digits seem popular in logos; 33 comes in at 14th, and 99 at 19th, for instance. Meanwhile, the most unpopular numbers are 71, 87, and 94, with only one logo trademark application apiece.

So after tweaking the Starbucks logo, he decided to make a substantive series. Tovrljan redesigned 12 logos from brands like Mastercard, the NBA, Nike, and the Olympics.